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What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?
According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital...
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Affiliate Window: Mobile Traffic, Commerce Increased in October
Affiliate Window has release its mobile and m-commerce figures for October. Among the key findings: 10.7 percent of all sales were through mobile devices (including tablets) – up from 9.98 percent in...
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Compliance and Customer Quality within the Performance Channel
The finance sector has dramatically changed throughout the past few years as advertisers have shifted their focus from an “all guns blazing” strategy of delivering a high volume of sales in the...
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Digitas Merges with LBi
The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO...
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AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch,...
Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad...
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Performance Marketing: Mobile to Drive Record Revenues in 2013
Performance marketing is setting the stage for a banner year in 2013. Expanding digital ad budgets and options, new screens and platforms, big data, and industry and technological convergence will all...
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5 Metrics for a Successful Performance Marketing Campaign
How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements...
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Blogshare: ‘Is Facebook’s Enhanced News Feed(s) a Marketer’s Dream Come True?’
Greg Kunkel of Marin Software has posted a piece on the company’s blog regarding Facebook’s News Feed redesign. In it, he opines that “targeting and ad visibility on Facebook has taken a step closer...
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Video Q&A: Peter Klein of MediaWhiz
Peter Klein, SVP of Media Services for MediaWhiz, answers questions about the state of affiliate marketing at the company’s New York office on March 1, 2013. About MediaWhiz MediaWhiz is an integrated...
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MediaWhiz Launches Mobile Performance Marketing Practice
LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service...
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MediaWhiz Expands Affiliate Network to Include International Campaigns
NEW YORK, April 18, 2013 (ADOTAS) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with parent...
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Don’t Panic: Google Closing Its Affiliate Network Opens New Doors for...
ADOTAS — It began as an announcement on the Google Affiliate Network (GAN) blog and sent ripples through the performance-marketing world. Google said it plans to shut down its affiliate network to...
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Google Affiliate Network Retiring: Not That Big a Deal
ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a...
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Adotas Poll: Google Affiliate Network Shutdown is Good News
ADOTAS – In last week’s reader poll, we asked: ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll...
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A Performance Marketing Checklist for Small Advertisers
ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful,...
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CampaignEQ Launches Unique Web and Mobile Marketing Attribution Platform for...
SANTA MONICA, June 27, 2013 (ADOTAS) – In the wake a large investment by Accel Partners in HasOffers and the surprising closure of Google Affiliate Network, former Beachmint executives have joined...
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MediaWhiz Consolidates Sub-Brands
NEW YORK, July 1, 2013 (ADOTAS) — Performance marketing agency MediaWhiz, a Matomy Media Group company, today announced the complete integration of its three distinct sub-brands into MediaWhiz. As part...
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Mobile Retargeting: Some Just Do it Better
ADOTAS – It is no secret that desktop display marketing budgets are still significantly higher than mobile marketing budgets. One of the main reasons why desktop spend trumps mobile is retargeting....
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Matomy Media Group Acquires Mobile Affiliate Network MobAff
NEW YORK and TEL AVIV, July 9, 2013 (ADOTAS) — Global performance marketing company Matomy Media Group today announced the acquisition of Fort Myers, Fla.-based mobile affiliate network MobAff. MobAff...
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QUISMA Acquires H1
MUNICH, 16 July 2013 (ADOTAS) – QUISMA, the GroupM/WPP performance marketing network, is further expanding its global reach by acquiring H1, the biggest search marketing agency in the Czech Republic....
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